Effortless English Archives

Automatic English For The People

Friday, March 10, 2006

Pink's Questions

by AJ

"To survive in the coming age, individuals and organizations must examine what they're doing to earn a living and ask themselves three questions:

1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Is what I'm offering in demand in an age of abundance?

Mere survival will depend on being able to do something that overseas [Indian...] knowledge workers can't do cheaper, that powerful computers can't do faster, and that satisfies one of the nonmaterial, transcendent desires of an abundant age."

-- Dan Pink

Give yourself this test. Can a well-educated, fluent overseas teacher do what you do... but cheaper? Can a computer program (or DVD or website) (Rosetta Stone, Pimsleur,...) do it faster (and cheaper)? Be honest. Are you replaceable?

Or do you offer something more? Do you satisfy nonmaterial desires? emotional desires? social desires? the desire for purpose? the desire for meaning? the desire for connection?

San Francisco, CA